Mailchimp vs Airtable
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | Airtable |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $20/mo |
| Pro | $20/mo | - |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $20/mo).
Feature Matrix
| Feature | Mailchimp | Airtable |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Grid, Kanban, Gallery, Calendar views | - | Yes |
| Automations | - | Yes |
| Extensions marketplace | - | Yes |
| AI fields | - | Yes |
| API | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Airtable if you need...
- +Very flexible data model
- +Good integrations
- +Visual and approachable
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Frequently Asked Questions
Which is better, Mailchimp or Airtable?
Airtable scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Airtable?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and Airtable?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Airtable emphasizes grid, kanban, gallery, calendar views and automations. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Airtable suits Project Managerss, Startupss, Agenciess, Marketerss.