Loom vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Loom is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Loom | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $12/mo | $15/mo |
| Pro | $15/mo | $79/mo |
| Enterprise | Custom | Custom |
Loom is cheaper at the Starter tier ($12/mo vs $15/mo).
Feature Matrix
| Feature | Loom | ActiveCampaign |
|---|---|---|
| Screen and camera recording | Yes | - |
| AI transcription and summary | Yes | - |
| Viewer engagement data | Yes | - |
| CTAs in videos | Yes | - |
| Team spaces | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Loom if you need...
- +Fastest way to create async updates
- +AI transcription included
- +Great team adoption
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Loom or ActiveCampaign?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Loom cheaper than ActiveCampaign?
Yes, Loom is cheaper at the Starter tier ($12/mo).
What is the difference between Loom and ActiveCampaign?
Loom focuses on screen and camera recording and ai transcription and summary, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Loom is best for Developerss, Agenciess, Project Managerss, Startupss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.