HubSpot vs Semrush
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Semrush |
|---|---|---|
| Free | Yes | No |
| Starter | $15/mo | $139/mo |
| Pro | $90/mo | $249/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $139/mo).
Feature Matrix
| Feature | HubSpot | Semrush |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Keyword research with 25B keywords | - | Yes |
| Competitor domain analysis | - | Yes |
| Site audit tool | - | Yes |
| Rank tracking | - | Yes |
| Content marketing toolkit | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
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Frequently Asked Questions
Which is better, HubSpot or Semrush?
Semrush scores higher in our review (4.6/5 vs 4.5/5). However, HubSpot may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Semrush?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between HubSpot and Semrush?
HubSpot focuses on contact and deal management and email marketing, while Semrush emphasizes keyword research with 25b keywords and competitor domain analysis. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Semrush suits Marketerss, Agenciess, Startupss, Enterprises.