HubSpot vs Retool
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Retool is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Retool |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $10/mo |
| Pro | $90/mo | $50/mo |
| Enterprise | Custom | Custom |
Retool is cheaper at the Starter tier ($10/mo vs $15/mo).
Feature Matrix
| Feature | HubSpot | Retool |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Drag-and-drop UI builder | - | Yes |
| Database and API connections | - | Yes |
| Custom JS and SQL | - | Yes |
| Mobile apps | - | Yes |
| Retool AI | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies
Choose Retool if you need...
- +Fastest way to build internal tools
- +Strong SQL and API support
- +Good free tier
DevelopersStartupsEnterprise
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Frequently Asked Questions
Which is better, HubSpot or Retool?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is HubSpot cheaper than Retool?
Yes, Retool is cheaper at the Starter tier ($10/mo).
What is the difference between HubSpot and Retool?
HubSpot focuses on contact and deal management and email marketing, while Retool emphasizes drag-and-drop ui builder and database and api connections. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Retool suits Developerss, Startupss, Enterprises.