HubSpot vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $32/mo |
| Pro | $90/mo | $80/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $32/mo).
Feature Matrix
| Feature | HubSpot | Hotjar |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, HubSpot or Hotjar?
HubSpot scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Hotjar?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between HubSpot and Hotjar?
HubSpot focuses on contact and deal management and email marketing, while Hotjar emphasizes heatmaps and session recordings. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.