HubSpot vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $15/mo | $9/mo |
| Pro | $90/mo | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $15/mo).
Feature Matrix
| Feature | HubSpot | Ghost |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
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Frequently Asked Questions
Which is better, HubSpot or Ghost?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between HubSpot and Ghost?
HubSpot focuses on contact and deal management and email marketing, while Ghost emphasizes newsletter publishing and membership and subscriptions. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.