HubSpot vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Fathom Analytics |
|---|---|---|
| Free | Yes | No |
| Starter | $15/mo | $14/mo |
| Pro | $90/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $15/mo).
Feature Matrix
| Feature | HubSpot | Fathom Analytics |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, HubSpot or Fathom Analytics?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is HubSpot cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between HubSpot and Fathom Analytics?
HubSpot focuses on contact and deal management and email marketing, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.