HubSpot vs Airtable
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Airtable |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $20/mo |
| Pro | $90/mo | - |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $20/mo).
Feature Matrix
| Feature | HubSpot | Airtable |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Grid, Kanban, Gallery, Calendar views | - | Yes |
| Automations | - | Yes |
| Extensions marketplace | - | Yes |
| AI fields | - | Yes |
| API | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Airtable if you need...
- +Very flexible data model
- +Good integrations
- +Visual and approachable
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Frequently Asked Questions
Which is better, HubSpot or Airtable?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Airtable may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Airtable?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between HubSpot and Airtable?
HubSpot focuses on contact and deal management and email marketing, while Airtable emphasizes grid, kanban, gallery, calendar views and automations. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Airtable suits Project Managerss, Startupss, Agenciess, Marketerss.