Hotjar vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Mailchimp |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $13/mo |
| Pro | $80/mo | $20/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | Mailchimp |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, Hotjar or Mailchimp?
Hotjar scores higher in our review (4.3/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Mailchimp?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Hotjar and Mailchimp?
Hotjar focuses on heatmaps and session recordings, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.