Hotjar vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | HubSpot |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $15/mo |
| Pro | $80/mo | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | HubSpot |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies
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Frequently Asked Questions
Which is better, Hotjar or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Hotjar and HubSpot?
Hotjar focuses on heatmaps and session recordings, while HubSpot emphasizes contact and deal management and email marketing. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.