Hotjar vs Brevo
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Brevo is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Brevo |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $25/mo |
| Pro | $80/mo | $65/mo |
| Enterprise | Custom | Custom |
Brevo is cheaper at the Starter tier ($25/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | Brevo |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Email and SMS campaigns | - | Yes |
| Marketing automation | - | Yes |
| CRM | - | Yes |
| Transactional email API | - | Yes |
| WhatsApp campaigns | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
StartupsSolopreneursAgenciesMarketers
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Frequently Asked Questions
Which is better, Hotjar or Brevo?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Hotjar cheaper than Brevo?
Yes, Brevo is cheaper at the Starter tier ($25/mo).
What is the difference between Hotjar and Brevo?
Hotjar focuses on heatmaps and session recordings, while Brevo emphasizes email and sms campaigns and marketing automation. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Brevo suits Startupss, Solopreneurss, Agenciess, Marketerss.