Help Scout vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Help Scout | Mailchimp |
|---|---|---|
| Free | No | Yes |
| Starter | $20/mo | $13/mo |
| Pro | $40/mo | $20/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $20/mo).
Feature Matrix
| Feature | Help Scout | Mailchimp |
|---|---|---|
| Shared inbox | Yes | - |
| Docs knowledge base | Yes | - |
| Live chat Beacon | Yes | - |
| Customer data sidebar | Yes | - |
| Workflows automation | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose Help Scout if you need...
- +Feels like email familiar UX
- +Good per-seat value
- +Strong customer focus
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, Help Scout or Mailchimp?
Help Scout scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Help Scout cheaper than Mailchimp?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Help Scout and Mailchimp?
Help Scout focuses on shared inbox and docs knowledge base, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. Help Scout is best for Startupss, Solopreneurss, Agenciess, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.