Google Analytics 4 vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Clay edges ahead with a 4.6/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Google Analytics 4 | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | $149/mo |
| Pro | - | $349/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Google Analytics 4 | Clay |
|---|---|---|
| Event-based tracking | Yes | - |
| User journey analysis | Yes | - |
| Conversion tracking | Yes | - |
| Google Ads integration | Yes | - |
| BigQuery export | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Google Analytics 4 or Clay?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Google Analytics 4 cheaper than Clay?
Pricing varies by plan. Google Analytics 4 starts at Free and Clay starts at $149/mo.
What is the difference between Google Analytics 4 and Clay?
Google Analytics 4 focuses on event-based tracking and user journey analysis, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Google Analytics 4 is best for Marketerss, Developerss, Startupss, Enterprises, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.