Google Analytics 4 vs Amplitude
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Amplitude edges ahead with a 4.4/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Google Analytics 4 | Amplitude |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | $49/mo |
| Pro | - | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Google Analytics 4 | Amplitude |
|---|---|---|
| Event-based tracking | Yes | - |
| User journey analysis | Yes | - |
| Conversion tracking | Yes | - |
| Google Ads integration | Yes | - |
| BigQuery export | Yes | - |
| Behavioral cohorting | - | Yes |
| Predictive analytics | - | Yes |
| Journey maps | - | Yes |
| Experiment A/B testing | - | Yes |
| Data tables | - | Yes |
When to Choose Each
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
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Frequently Asked Questions
Which is better, Google Analytics 4 or Amplitude?
Amplitude scores higher in our review (4.4/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Google Analytics 4 cheaper than Amplitude?
Pricing varies by plan. Google Analytics 4 starts at Free and Amplitude starts at $49/mo.
What is the difference between Google Analytics 4 and Amplitude?
Google Analytics 4 focuses on event-based tracking and user journey analysis, while Amplitude emphasizes behavioral cohorting and predictive analytics. Google Analytics 4 is best for Marketerss, Developerss, Startupss, Enterprises, while Amplitude suits Enterprises, Startupss, Developerss, Marketerss.