Ghost vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Ghost | Mailchimp |
|---|---|---|
| Free | No | Yes |
| Starter | $9/mo | $13/mo |
| Pro | $25/mo | $20/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $13/mo).
Feature Matrix
| Feature | Ghost | Mailchimp |
|---|---|---|
| Newsletter publishing | Yes | - |
| Membership and subscriptions | Yes | - |
| 0% transaction fees | Yes | - |
| SEO-optimized | Yes | - |
| Self-hosting option | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, Ghost or Mailchimp?
Ghost scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Ghost cheaper than Mailchimp?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Ghost and Mailchimp?
Ghost focuses on newsletter publishing and membership and subscriptions, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. Ghost is best for Content Creatorss, Solopreneurss, Freelancerss, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.