Ghost vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Ghost | HubSpot |
|---|---|---|
| Free | No | Yes |
| Starter | $9/mo | $15/mo |
| Pro | $25/mo | $90/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $15/mo).
Feature Matrix
| Feature | Ghost | HubSpot |
|---|---|---|
| Newsletter publishing | Yes | - |
| Membership and subscriptions | Yes | - |
| 0% transaction fees | Yes | - |
| SEO-optimized | Yes | - |
| Self-hosting option | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, Ghost or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.
Is Ghost cheaper than HubSpot?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Ghost and HubSpot?
Ghost focuses on newsletter publishing and membership and subscriptions, while HubSpot emphasizes contact and deal management and email marketing. Ghost is best for Content Creatorss, Solopreneurss, Freelancerss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.