Ghost vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Ghost | ActiveCampaign |
|---|---|---|
| Free | No | No |
| Starter | $9/mo | $15/mo |
| Pro | $25/mo | $79/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $15/mo).
Feature Matrix
| Feature | Ghost | ActiveCampaign |
|---|---|---|
| Newsletter publishing | Yes | - |
| Membership and subscriptions | Yes | - |
| 0% transaction fees | Yes | - |
| SEO-optimized | Yes | - |
| Self-hosting option | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
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Frequently Asked Questions
Which is better, Ghost or ActiveCampaign?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.
Is Ghost cheaper than ActiveCampaign?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Ghost and ActiveCampaign?
Ghost focuses on newsletter publishing and membership and subscriptions, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Ghost is best for Content Creatorss, Solopreneurss, Freelancerss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.