Fathom Analytics vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | HubSpot |
|---|---|---|
| Free | No | Yes |
| Starter | $14/mo | $15/mo |
| Pro | - | $90/mo |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $15/mo).
Feature Matrix
| Feature | Fathom Analytics | HubSpot |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, Fathom Analytics or HubSpot?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Fathom Analytics cheaper than HubSpot?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Fathom Analytics and HubSpot?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while HubSpot emphasizes contact and deal management and email marketing. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.