Fathom Analytics vs Close

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.

Fathom Analytics

Simple privacy-focused web analytics with fast dashboards

4.5 / 5From $14/mo
Close

CRM built for inside sales teams with built-in calling and SMS

4.5 / 5From $49/mo

Pricing Comparison

PlanFathom AnalyticsClose
FreeNoNo
Starter$14/mo$49/mo
Pro-$99/mo
EnterpriseCustomCustom

Fathom Analytics is cheaper at the Starter tier ($14/mo vs $49/mo).

Feature Matrix

FeatureFathom AnalyticsClose
Privacy-first no cookie trackingYes-
Uptime monitoringYes-
Email reportsYes-
Shareable dashboardsYes-
UTM trackingYes-
Built-in calling and SMS-Yes
Email sequences-Yes
Power dialer-Yes
Pipeline management-Yes
Reporting and leaderboards-Yes

When to Choose Each

Choose Fathom Analytics if you need...

  • +Simplest privacy analytics
  • +Great affiliate program
  • +GDPR and CCPA compliant
SolopreneursDevelopersStartups

Choose Close if you need...

  • +Best CRM for calling teams
  • +All-in-one sales engagement
  • +Fast and reliable
SalespeopleStartupsAgencies

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Frequently Asked Questions

Which is better, Fathom Analytics or Close?

Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.

Is Fathom Analytics cheaper than Close?

Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).

What is the difference between Fathom Analytics and Close?

Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while Close emphasizes built-in calling and sms and email sequences. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while Close suits Salespeoples, Startupss, Agenciess.

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