Fathom Analytics vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | ActiveCampaign |
|---|---|---|
| Free | No | No |
| Starter | $14/mo | $15/mo |
| Pro | - | $79/mo |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $15/mo).
Feature Matrix
| Feature | Fathom Analytics | ActiveCampaign |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Fathom Analytics or ActiveCampaign?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Fathom Analytics cheaper than ActiveCampaign?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Fathom Analytics and ActiveCampaign?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.