Kit (ConvertKit) vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Kit (ConvertKit) is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Kit (ConvertKit) | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $149/mo |
| Pro | $50/mo | $349/mo |
| Enterprise | Custom | Custom |
Kit (ConvertKit) is cheaper at the Starter tier ($25/mo vs $149/mo).
Feature Matrix
| Feature | Kit (ConvertKit) | Clay |
|---|---|---|
| Visual automation builder | Yes | - |
| Paid newsletters | Yes | - |
| Creator network for cross-promotion | Yes | - |
| Landing pages and forms | Yes | - |
| Subscriber tagging | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Related Comparisons
Frequently Asked Questions
Which is better, Kit (ConvertKit) or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Kit (ConvertKit) may be a better fit depending on your specific needs and budget.
Is Kit (ConvertKit) cheaper than Clay?
Yes, Kit (ConvertKit) is cheaper at the Starter tier ($25/mo).
What is the difference between Kit (ConvertKit) and Clay?
Kit (ConvertKit) focuses on visual automation builder and paid newsletters, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Kit (ConvertKit) is best for Content Creatorss, Solopreneurss, Freelancerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.