Close vs Fathom Analytics

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.

Close

CRM built for inside sales teams with built-in calling and SMS

4.5 / 5From $49/mo
Fathom Analytics

Simple privacy-focused web analytics with fast dashboards

4.5 / 5From $14/mo

Pricing Comparison

PlanCloseFathom Analytics
FreeNoNo
Starter$49/mo$14/mo
Pro$99/mo-
EnterpriseCustomCustom

Fathom Analytics is cheaper at the Starter tier ($14/mo vs $49/mo).

Feature Matrix

FeatureCloseFathom Analytics
Built-in calling and SMSYes-
Email sequencesYes-
Power dialerYes-
Pipeline managementYes-
Reporting and leaderboardsYes-
Privacy-first no cookie tracking-Yes
Uptime monitoring-Yes
Email reports-Yes
Shareable dashboards-Yes
UTM tracking-Yes

When to Choose Each

Choose Close if you need...

  • +Best CRM for calling teams
  • +All-in-one sales engagement
  • +Fast and reliable
SalespeopleStartupsAgencies

Choose Fathom Analytics if you need...

  • +Simplest privacy analytics
  • +Great affiliate program
  • +GDPR and CCPA compliant
SolopreneursDevelopersStartups

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Frequently Asked Questions

Which is better, Close or Fathom Analytics?

Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.

Is Close cheaper than Fathom Analytics?

Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).

What is the difference between Close and Fathom Analytics?

Close focuses on built-in calling and sms and email sequences, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. Close is best for Salespeoples, Startupss, Agenciess, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.

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