Clay vs Google Analytics 4
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Clay edges ahead with a 4.6/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Clay | Google Analytics 4 |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | - |
| Pro | $349/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Clay | Google Analytics 4 |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Event-based tracking | - | Yes |
| User journey analysis | - | Yes |
| Conversion tracking | - | Yes |
| Google Ads integration | - | Yes |
| BigQuery export | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
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Frequently Asked Questions
Which is better, Clay or Google Analytics 4?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Google Analytics 4?
Pricing varies by plan. Clay starts at $149/mo and Google Analytics 4 starts at Free.
What is the difference between Clay and Google Analytics 4?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Google Analytics 4 emphasizes event-based tracking and user journey analysis. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Google Analytics 4 suits Marketerss, Developerss, Startupss, Enterprises.