Clay vs Kit (ConvertKit)
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Kit (ConvertKit) is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Kit (ConvertKit) |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $25/mo |
| Pro | $349/mo | $50/mo |
| Enterprise | Custom | Custom |
Kit (ConvertKit) is cheaper at the Starter tier ($25/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Kit (ConvertKit) |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Visual automation builder | - | Yes |
| Paid newsletters | - | Yes |
| Creator network for cross-promotion | - | Yes |
| Landing pages and forms | - | Yes |
| Subscriber tagging | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Clay or Kit (ConvertKit)?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Kit (ConvertKit) may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Kit (ConvertKit)?
Yes, Kit (ConvertKit) is cheaper at the Starter tier ($25/mo).
What is the difference between Clay and Kit (ConvertKit)?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.