Clay vs Amplitude
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Amplitude is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Amplitude |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $49/mo |
| Pro | $349/mo | - |
| Enterprise | Custom | Custom |
Amplitude is cheaper at the Starter tier ($49/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Amplitude |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Behavioral cohorting | - | Yes |
| Predictive analytics | - | Yes |
| Journey maps | - | Yes |
| Experiment A/B testing | - | Yes |
| Data tables | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
Related Comparisons
Frequently Asked Questions
Which is better, Clay or Amplitude?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Amplitude may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Amplitude?
Yes, Amplitude is cheaper at the Starter tier ($49/mo).
What is the difference between Clay and Amplitude?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Amplitude emphasizes behavioral cohorting and predictive analytics. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Amplitude suits Enterprises, Startupss, Developerss, Marketerss.