Brevo vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Brevo is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Brevo | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $32/mo |
| Pro | $65/mo | $80/mo |
| Enterprise | Custom | Custom |
Brevo is cheaper at the Starter tier ($25/mo vs $32/mo).
Feature Matrix
| Feature | Brevo | Hotjar |
|---|---|---|
| Email and SMS campaigns | Yes | - |
| Marketing automation | Yes | - |
| CRM | Yes | - |
| Transactional email API | Yes | - |
| WhatsApp campaigns | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
StartupsSolopreneursAgenciesMarketers
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Brevo or Hotjar?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Brevo cheaper than Hotjar?
Yes, Brevo is cheaper at the Starter tier ($25/mo).
What is the difference between Brevo and Hotjar?
Brevo focuses on email and sms campaigns and marketing automation, while Hotjar emphasizes heatmaps and session recordings. Brevo is best for Startupss, Solopreneurss, Agenciess, Marketerss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.