Brevo vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Brevo | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $25/mo | $9/mo |
| Pro | $65/mo | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $25/mo).
Feature Matrix
| Feature | Brevo | Ghost |
|---|---|---|
| Email and SMS campaigns | Yes | - |
| Marketing automation | Yes | - |
| CRM | Yes | - |
| Transactional email API | Yes | - |
| WhatsApp campaigns | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
StartupsSolopreneursAgenciesMarketers
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Content CreatorsSolopreneursFreelancers
Related Comparisons
Frequently Asked Questions
Which is better, Brevo or Ghost?
Ghost scores higher in our review (4.4/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.
Is Brevo cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Brevo and Ghost?
Brevo focuses on email and sms campaigns and marketing automation, while Ghost emphasizes newsletter publishing and membership and subscriptions. Brevo is best for Startupss, Solopreneurss, Agenciess, Marketerss, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.