Brevo vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Brevo is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Brevo | Apollo.io |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $49/mo |
| Pro | $65/mo | $79/mo |
| Enterprise | Custom | Custom |
Brevo is cheaper at the Starter tier ($25/mo vs $49/mo).
Feature Matrix
| Feature | Brevo | Apollo.io |
|---|---|---|
| Email and SMS campaigns | Yes | - |
| Marketing automation | Yes | - |
| CRM | Yes | - |
| Transactional email API | Yes | - |
| WhatsApp campaigns | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Related Comparisons
Frequently Asked Questions
Which is better, Brevo or Apollo.io?
Apollo.io scores higher in our review (4.4/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.
Is Brevo cheaper than Apollo.io?
Yes, Brevo is cheaper at the Starter tier ($25/mo).
What is the difference between Brevo and Apollo.io?
Brevo focuses on email and sms campaigns and marketing automation, while Apollo.io emphasizes contact database 275m+ and email sequencing. Brevo is best for Startupss, Solopreneurss, Agenciess, Marketerss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.