Apollo.io vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $15/mo |
| Pro | $79/mo | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $49/mo).
Feature Matrix
| Feature | Apollo.io | ActiveCampaign |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
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Frequently Asked Questions
Which is better, Apollo.io or ActiveCampaign?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Apollo.io cheaper than ActiveCampaign?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between Apollo.io and ActiveCampaign?
Apollo.io focuses on contact database 275m+ and email sequencing, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.