Amplitude vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Amplitude is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Amplitude | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | $149/mo |
| Pro | - | $349/mo |
| Enterprise | Custom | Custom |
Amplitude is cheaper at the Starter tier ($49/mo vs $149/mo).
Feature Matrix
| Feature | Amplitude | Clay |
|---|---|---|
| Behavioral cohorting | Yes | - |
| Predictive analytics | Yes | - |
| Journey maps | Yes | - |
| Experiment A/B testing | Yes | - |
| Data tables | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Amplitude or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Amplitude may be a better fit depending on your specific needs and budget.
Is Amplitude cheaper than Clay?
Yes, Amplitude is cheaper at the Starter tier ($49/mo).
What is the difference between Amplitude and Clay?
Amplitude focuses on behavioral cohorting and predictive analytics, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Amplitude is best for Enterprises, Startupss, Developerss, Marketerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.