Airtable vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Airtable | HubSpot |
|---|---|---|
| Free | Yes | Yes |
| Starter | $20/mo | $15/mo |
| Pro | - | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $20/mo).
Feature Matrix
| Feature | Airtable | HubSpot |
|---|---|---|
| Grid, Kanban, Gallery, Calendar views | Yes | - |
| Automations | Yes | - |
| Extensions marketplace | Yes | - |
| AI fields | Yes | - |
| API | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Airtable if you need...
- +Very flexible data model
- +Good integrations
- +Visual and approachable
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Related Comparisons
Frequently Asked Questions
Which is better, Airtable or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Airtable may be a better fit depending on your specific needs and budget.
Is Airtable cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Airtable and HubSpot?
Airtable focuses on grid, kanban, gallery, calendar views and automations, while HubSpot emphasizes contact and deal management and email marketing. Airtable is best for Project Managerss, Startupss, Agenciess, Marketerss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.