Airtable vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Airtable | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $20/mo | $15/mo |
| Pro | - | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $20/mo).
Feature Matrix
| Feature | Airtable | ActiveCampaign |
|---|---|---|
| Grid, Kanban, Gallery, Calendar views | Yes | - |
| Automations | Yes | - |
| Extensions marketplace | Yes | - |
| AI fields | Yes | - |
| API | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Airtable if you need...
- +Very flexible data model
- +Good integrations
- +Visual and approachable
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Airtable or ActiveCampaign?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Airtable may be a better fit depending on your specific needs and budget.
Is Airtable cheaper than ActiveCampaign?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between Airtable and ActiveCampaign?
Airtable focuses on grid, kanban, gallery, calendar views and automations, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Airtable is best for Project Managerss, Startupss, Agenciess, Marketerss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.