Ahrefs vs HubSpot

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: HubSpot is both cheaper and competitive - a strong pick for most teams.

Ahrefs

SEO toolset renowned for backlink data and keyword research

4.7 / 5From $29/mo
HubSpot

All-in-one CRM platform for marketing, sales, and service

4.5 / 5From $15/mo

Pricing Comparison

PlanAhrefsHubSpot
FreeNoYes
Starter$29/mo$15/mo
Pro$179/mo$90/mo
EnterpriseCustomCustom

HubSpot is cheaper at the Starter tier ($15/mo vs $29/mo).

Feature Matrix

FeatureAhrefsHubSpot
Largest backlink indexYes-
Keywords Explorer with 10B+ keywordsYes-
Site ExplorerYes-
Content ExplorerYes-
Rank TrackerYes-
Contact and deal management-Yes
Email marketing-Yes
Marketing automation-Yes
Live chat and helpdesk-Yes
Reporting dashboards-Yes

When to Choose Each

Choose Ahrefs if you need...

  • +Best backlink data in industry
  • +Accurate keyword difficulty scores
  • +Content gap analysis
MarketersAgenciesDevelopersFreelancers

Choose HubSpot if you need...

  • +Best free CRM available
  • +Unified platform across hubs
  • +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies

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Frequently Asked Questions

Which is better, Ahrefs or HubSpot?

Ahrefs scores higher in our review (4.7/5 vs 4.5/5). However, HubSpot may be a better fit depending on your specific needs and budget.

Is Ahrefs cheaper than HubSpot?

Yes, HubSpot is cheaper at the Starter tier ($15/mo).

What is the difference between Ahrefs and HubSpot?

Ahrefs focuses on largest backlink index and keywords explorer with 10b+ keywords, while HubSpot emphasizes contact and deal management and email marketing. Ahrefs is best for Marketerss, Agenciess, Developerss, Freelancerss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.

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