ActiveCampaign vs SendGrid
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | SendGrid |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $19/mo |
| Pro | $79/mo | $89/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $19/mo).
Feature Matrix
| Feature | ActiveCampaign | SendGrid |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Email API and SMTP | - | Yes |
| Email validation | - | Yes |
| Marketing campaigns | - | Yes |
| Deliverability insights | - | Yes |
| Suppressions | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose SendGrid if you need...
- +Industry standard for transactional email
- +Reliable deliverability
- +Good free tier
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Frequently Asked Questions
Which is better, ActiveCampaign or SendGrid?
ActiveCampaign scores higher in our review (4.5/5 vs 4.3/5). However, SendGrid may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than SendGrid?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and SendGrid?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while SendGrid emphasizes email api and smtp and email validation. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while SendGrid suits Developerss, Startupss, Enterprises, Marketerss.