ActiveCampaign vs Pipedrive
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Pipedrive is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Pipedrive |
|---|---|---|
| Free | No | No |
| Starter | $15/mo | $14/mo |
| Pro | $79/mo | $49/mo |
| Enterprise | Custom | Custom |
Pipedrive is cheaper at the Starter tier ($14/mo vs $15/mo).
Feature Matrix
| Feature | ActiveCampaign | Pipedrive |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Visual sales pipeline | - | Yes |
| Email integration | - | Yes |
| Activity reminders | - | Yes |
| AI sales assistant | - | Yes |
| Revenue forecasting | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Pipedrive if you need...
- +Intuitive pipeline view
- +Good value
- +Easy to get started
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Frequently Asked Questions
Which is better, ActiveCampaign or Pipedrive?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Pipedrive may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Pipedrive?
Yes, Pipedrive is cheaper at the Starter tier ($14/mo).
What is the difference between ActiveCampaign and Pipedrive?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Pipedrive emphasizes visual sales pipeline and email integration. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Pipedrive suits Salespeoples, Startupss, Freelancerss, Agenciess.