ActiveCampaign vs Moz Pro

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.

ActiveCampaign

Advanced email marketing automation with built-in CRM

4.5 / 5From $15/mo
Moz Pro

SEO software with Domain Authority metric and keyword tools

4.2 / 5From $49/mo

Pricing Comparison

PlanActiveCampaignMoz Pro
FreeNoNo
Starter$15/mo$49/mo
Pro$79/mo$179/mo
EnterpriseCustomCustom

ActiveCampaign is cheaper at the Starter tier ($15/mo vs $49/mo).

Feature Matrix

FeatureActiveCampaignMoz Pro
Visual automation builderYes-
CRM with deal pipelinesYes-
Lead scoringYes-
SMS marketingYes-
Site trackingYes-
Domain Authority scoring-Yes
Keyword Explorer-Yes
Link Explorer-Yes
Site crawl and audit-Yes
Rank tracking-Yes

When to Choose Each

Choose ActiveCampaign if you need...

  • +Most powerful email automation
  • +Strong CRM integration
  • +Excellent deliverability
MarketersAgenciesStartupsEnterprise

Choose Moz Pro if you need...

  • +Trusted DA metric industry-wide
  • +User-friendly interface
  • +Good community resources
MarketersAgenciesStartupsFreelancers

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Frequently Asked Questions

Which is better, ActiveCampaign or Moz Pro?

ActiveCampaign scores higher in our review (4.5/5 vs 4.2/5). However, Moz Pro may be a better fit depending on your specific needs and budget.

Is ActiveCampaign cheaper than Moz Pro?

Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).

What is the difference between ActiveCampaign and Moz Pro?

ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Moz Pro emphasizes domain authority scoring and keyword explorer. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Moz Pro suits Marketerss, Agenciess, Startupss, Freelancerss.

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