ActiveCampaign vs Loom
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Loom is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Loom |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $12/mo |
| Pro | $79/mo | $15/mo |
| Enterprise | Custom | Custom |
Loom is cheaper at the Starter tier ($12/mo vs $15/mo).
Feature Matrix
| Feature | ActiveCampaign | Loom |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Screen and camera recording | - | Yes |
| AI transcription and summary | - | Yes |
| Viewer engagement data | - | Yes |
| CTAs in videos | - | Yes |
| Team spaces | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Loom if you need...
- +Fastest way to create async updates
- +AI transcription included
- +Great team adoption
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Frequently Asked Questions
Which is better, ActiveCampaign or Loom?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is ActiveCampaign cheaper than Loom?
Yes, Loom is cheaper at the Starter tier ($12/mo).
What is the difference between ActiveCampaign and Loom?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Loom emphasizes screen and camera recording and ai transcription and summary. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Loom suits Developerss, Agenciess, Project Managerss, Startupss.