ActiveCampaign vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Hotjar |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $32/mo |
| Pro | $79/mo | $80/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $32/mo).
Feature Matrix
| Feature | ActiveCampaign | Hotjar |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
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Frequently Asked Questions
Which is better, ActiveCampaign or Hotjar?
ActiveCampaign scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Hotjar?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Hotjar?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Hotjar emphasizes heatmaps and session recordings. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.