ActiveCampaign vs Help Scout
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Help Scout |
|---|---|---|
| Free | No | No |
| Starter | $15/mo | $20/mo |
| Pro | $79/mo | $40/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $20/mo).
Feature Matrix
| Feature | ActiveCampaign | Help Scout |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Shared inbox | - | Yes |
| Docs knowledge base | - | Yes |
| Live chat Beacon | - | Yes |
| Customer data sidebar | - | Yes |
| Workflows automation | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Help Scout if you need...
- +Feels like email familiar UX
- +Good per-seat value
- +Strong customer focus
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Frequently Asked Questions
Which is better, ActiveCampaign or Help Scout?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Help Scout may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Help Scout?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Help Scout?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Help Scout emphasizes shared inbox and docs knowledge base. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Help Scout suits Startupss, Solopreneurss, Agenciess.