ActiveCampaign vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Ghost |
|---|---|---|
| Free | No | No |
| Starter | $15/mo | $9/mo |
| Pro | $79/mo | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $15/mo).
Feature Matrix
| Feature | ActiveCampaign | Ghost |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
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Frequently Asked Questions
Which is better, ActiveCampaign or Ghost?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between ActiveCampaign and Ghost?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Ghost emphasizes newsletter publishing and membership and subscriptions. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.