ActiveCampaign vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Fathom Analytics |
|---|---|---|
| Free | No | No |
| Starter | $15/mo | $14/mo |
| Pro | $79/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $15/mo).
Feature Matrix
| Feature | ActiveCampaign | Fathom Analytics |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, ActiveCampaign or Fathom Analytics?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is ActiveCampaign cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between ActiveCampaign and Fathom Analytics?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.