ActiveCampaign vs Fathom
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Fathom edges ahead with a 4.7/5 rating.
Pricing Comparison
| Plan | ActiveCampaign | Fathom |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | - |
| Pro | $79/mo | $19/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | ActiveCampaign | Fathom |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Automatic recording and transcription | - | Yes |
| AI summary and action items | - | Yes |
| CRM sync | - | Yes |
| Highlight clipping | - | Yes |
| Unlimited recordings on free tier | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Fathom if you need...
- +Best free meeting recorder
- +Unlimited recordings free
- +Excellent CRM integration
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Frequently Asked Questions
Which is better, ActiveCampaign or Fathom?
Fathom scores higher in our review (4.7/5 vs 4.5/5). However, ActiveCampaign may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Fathom?
Pricing varies by plan. ActiveCampaign starts at $15/mo and Fathom starts at $19/mo.
What is the difference between ActiveCampaign and Fathom?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Fathom emphasizes automatic recording and transcription and ai summary and action items. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Fathom suits Salespeoples, Solopreneurss, Startupss, Freelancerss.