ActiveCampaign vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Apollo.io |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $49/mo |
| Pro | $79/mo | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $49/mo).
Feature Matrix
| Feature | ActiveCampaign | Apollo.io |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, ActiveCampaign or Apollo.io?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Apollo.io?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Apollo.io?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Apollo.io emphasizes contact database 275m+ and email sequencing. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.