ActiveCampaign vs Airtable
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Airtable |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $20/mo |
| Pro | $79/mo | - |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $20/mo).
Feature Matrix
| Feature | ActiveCampaign | Airtable |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Grid, Kanban, Gallery, Calendar views | - | Yes |
| Automations | - | Yes |
| Extensions marketplace | - | Yes |
| AI fields | - | Yes |
| API | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Airtable if you need...
- +Very flexible data model
- +Good integrations
- +Visual and approachable
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Frequently Asked Questions
Which is better, ActiveCampaign or Airtable?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Airtable may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Airtable?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Airtable?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Airtable emphasizes grid, kanban, gallery, calendar views and automations. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Airtable suits Project Managerss, Startupss, Agenciess, Marketerss.