Zendesk vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Zendesk is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Zendesk | Hotjar |
|---|---|---|
| Free | No | Yes |
| Starter | $19/mo | $32/mo |
| Pro | $55/mo | $80/mo |
| Enterprise | Custom | Custom |
Zendesk is cheaper at the Starter tier ($19/mo vs $32/mo).
Feature Matrix
| Feature | Zendesk | Hotjar |
|---|---|---|
| Ticket management | Yes | - |
| AI-powered auto-reply | Yes | - |
| Help center knowledge base | Yes | - |
| Omnichannel support | Yes | - |
| Advanced analytics | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Zendesk if you need...
- +Industry standard for enterprise
- +Powerful ticket routing
- +Large app marketplace
EnterpriseAgenciesStartups
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Zendesk or Hotjar?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Zendesk cheaper than Hotjar?
Yes, Zendesk is cheaper at the Starter tier ($19/mo).
What is the difference between Zendesk and Hotjar?
Zendesk focuses on ticket management and ai-powered auto-reply, while Hotjar emphasizes heatmaps and session recordings. Zendesk is best for Enterprises, Agenciess, Startupss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.