Zapier vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Zapier is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Zapier | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $19/mo | $149/mo |
| Pro | $49/mo | $349/mo |
| Enterprise | Custom | Custom |
Zapier is cheaper at the Starter tier ($19/mo vs $149/mo).
Feature Matrix
| Feature | Zapier | Clay |
|---|---|---|
| 7,000+ app integrations | Yes | - |
| Multi-step Zaps | Yes | - |
| Conditional logic via Filters and Paths | Yes | - |
| Tables and Interfaces | Yes | - |
| AI-powered Zap generation | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Zapier if you need...
- +Largest app library
- +No-code friendly
- +Reliable and battle-tested
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Zapier or Clay?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Zapier may be a better fit depending on your specific needs and budget.
Is Zapier cheaper than Clay?
Yes, Zapier is cheaper at the Starter tier ($19/mo).
What is the difference between Zapier and Clay?
Zapier focuses on 7,000+ app integrations and multi-step zaps, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Zapier is best for Solopreneurss, Marketerss, Startupss, Agenciess, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.