WordPress.com vs Kit (ConvertKit)

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: WordPress.com is both cheaper and competitive - a strong pick for most teams.

WordPress.com

The world's most popular CMS powering 43% of the web

4.2 / 5From $9/mo
Kit (ConvertKit)

Email marketing platform built for creators and solopreneurs

4.4 / 5From $25/mo

Pricing Comparison

PlanWordPress.comKit (ConvertKit)
FreeYesYes
Starter$9/mo$25/mo
Pro$18/mo$50/mo
EnterpriseCustomCustom

WordPress.com is cheaper at the Starter tier ($9/mo vs $25/mo).

Feature Matrix

FeatureWordPress.comKit (ConvertKit)
Massive plugin ecosystemYes-
WooCommerce for ecommerceYes-
Block editor GutenbergYes-
SEO plugins YoastYes-
MultisiteYes-
Visual automation builder-Yes
Paid newsletters-Yes
Creator network for cross-promotion-Yes
Landing pages and forms-Yes
Subscriber tagging-Yes

When to Choose Each

Choose WordPress.com if you need...

  • +Largest ecosystem
  • +Total ownership and flexibility
  • +Huge community
Content CreatorsAgenciesSolopreneursEnterprise

Choose Kit (ConvertKit) if you need...

  • +Creator-focused features
  • +Strong automation
  • +Good deliverability
Content CreatorsSolopreneursFreelancers

Related Comparisons

Frequently Asked Questions

Which is better, WordPress.com or Kit (ConvertKit)?

Kit (ConvertKit) scores higher in our review (4.4/5 vs 4.2/5). However, WordPress.com may be a better fit depending on your specific needs and budget.

Is WordPress.com cheaper than Kit (ConvertKit)?

Yes, WordPress.com is cheaper at the Starter tier ($9/mo).

What is the difference between WordPress.com and Kit (ConvertKit)?

WordPress.com focuses on massive plugin ecosystem and woocommerce for ecommerce, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. WordPress.com is best for Content Creatorss, Agenciess, Solopreneurss, Enterprises, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.

Explore more Design tools