Typeform vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Typeform is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Typeform | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $149/mo |
| Pro | $50/mo | $349/mo |
| Enterprise | Custom | Custom |
Typeform is cheaper at the Starter tier ($25/mo vs $149/mo).
Feature Matrix
| Feature | Typeform | Clay |
|---|---|---|
| Conversational form UI | Yes | - |
| Conditional logic | Yes | - |
| AI form builder | Yes | - |
| HubSpot and Slack integrations | Yes | - |
| Analytics dashboard | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Typeform if you need...
- +Beautiful UX
- +High completion rates
- +Easy to build
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Typeform or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Typeform may be a better fit depending on your specific needs and budget.
Is Typeform cheaper than Clay?
Yes, Typeform is cheaper at the Starter tier ($25/mo).
What is the difference between Typeform and Clay?
Typeform focuses on conversational form ui and conditional logic, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Typeform is best for Marketerss, Startupss, Agenciess, Researcherss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.