Semrush vs Google Analytics 4
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Semrush edges ahead with a 4.6/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Semrush | Google Analytics 4 |
|---|---|---|
| Free | No | Yes |
| Starter | $139/mo | - |
| Pro | $249/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Semrush | Google Analytics 4 |
|---|---|---|
| Keyword research with 25B keywords | Yes | - |
| Competitor domain analysis | Yes | - |
| Site audit tool | Yes | - |
| Rank tracking | Yes | - |
| Content marketing toolkit | Yes | - |
| Event-based tracking | - | Yes |
| User journey analysis | - | Yes |
| Conversion tracking | - | Yes |
| Google Ads integration | - | Yes |
| BigQuery export | - | Yes |
When to Choose Each
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
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Frequently Asked Questions
Which is better, Semrush or Google Analytics 4?
Semrush scores higher in our review (4.6/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Semrush cheaper than Google Analytics 4?
Pricing varies by plan. Semrush starts at $139/mo and Google Analytics 4 starts at Free.
What is the difference between Semrush and Google Analytics 4?
Semrush focuses on keyword research with 25b keywords and competitor domain analysis, while Google Analytics 4 emphasizes event-based tracking and user journey analysis. Semrush is best for Marketerss, Agenciess, Startupss, Enterprises, while Google Analytics 4 suits Marketerss, Developerss, Startupss, Enterprises.