Semrush vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Semrush is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Semrush | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $139/mo | $149/mo |
| Pro | $249/mo | $349/mo |
| Enterprise | Custom | Custom |
Semrush is cheaper at the Starter tier ($139/mo vs $149/mo).
Feature Matrix
| Feature | Semrush | Clay |
|---|---|---|
| Keyword research with 25B keywords | Yes | - |
| Competitor domain analysis | Yes | - |
| Site audit tool | Yes | - |
| Rank tracking | Yes | - |
| Content marketing toolkit | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Semrush or Clay?
Both tools score 4.6/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Semrush cheaper than Clay?
Yes, Semrush is cheaper at the Starter tier ($139/mo).
What is the difference between Semrush and Clay?
Semrush focuses on keyword research with 25b keywords and competitor domain analysis, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Semrush is best for Marketerss, Agenciess, Startupss, Enterprises, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.